The women’s print and graphics collection for Spring/Summer 2023 embraces a vibrant explosion of patterns and colours, reflecting creative confidence among designers.
This season, the fashion industry continues to focus on consumer demand for statement pieces while also addressing the need for classic, timeless designs in challenging economic times.
Here’s a breakdown of the key trends and takeaways from the collection:
Painterly Florals
Expressive, hand-rendered florals in mid-scale bursts dominate this season. The trend towards soft watercolour florals offers an artistic touch, echoing the consumer desire for creativity and individuality in fashion.
The use of clashing prints creates a captivating pattern clash effect, reflecting the “more is more” styling approach. Digital Fabric Solutions (DFS) has a cotton viscose and cotton poplin to set off these trends.
Graphic Monochrome
Black and white monochromatic prints, ranging from polka dots to geometric designs and cut-out prints, meet the demand for classic, timeless looks. The sophistication of inked impressions and sustainable ink alternatives provide an elegant direction for eco-conscious consumers.
DFS has a polyester chiffon and polyester satin to bring this trend to life.
Ornate Garden
Garden florals take on an ornate feel with sweet sprigs, stemmed blooms, and winding stems. Chunky embroidery and 3D appliqué techniques create a textural effect, while dark ground florals add a touch of regal elegance.
The use of green tones offers trans-seasonal appeal, emphasising the connection to nature and well-being.
DIYW Perennials
Stripes and checks receive a creative update, aligning with the consumer sentiment for creative design in bright, mood-boosting colours.
Designers are exploring expressive painterly aesthetics, incorporating patterns that reflect a “Do-it-Your-Way” ethos. Layering prints and experimenting with sheer fabrics enhance the visual impact.
Bohemian Sunset
Inspired by travel and escapism, designers incorporate sun-drenched psychedelic boho prints and sunset-inspired dye patterns.
These motifs, rooted in a sense of well-being and warmth, create a mood-boosting story for the season.
The combination of vibrant colours and boho florals resonates with consumers seeking positivity and joy.
Surreal Skins
Abstract, hyper-natural animal skins provide a visually striking alternative to traditional animal prints.
These designs cater to the youth market, offering a sophisticated take on graphic skins.
Tonal colour combinations enhance the commercial appeal, making them suitable for a more mature consumer demographic.
Technical Dye
Tie-dye prints continue their popularity, evolving into more technical, patterned effects through Shibori techniques.
Deliberate shapes and creative layouts, including hearts and stripes, demonstrate the versatility of dyeing methods. Collaboration with local artisans and the use of digital printing contribute to sustainable practices.
Scenic Walks
The influence of the great outdoors remains prominent, inspiring scenic landscapes and decorative Toile de Jouy sketches.
Playful elements, such as cartoon animal imagery against woodland trees, add a touch of whimsy to designs.
Fresh air and nature continue to captivate consumers, emphasizing the importance of environmental consciousness.
Conclusion
In conclusion, designers are encouraged to tap into the mass market appeal of painterly florals, offering creative expressions through watercolor florals, brushstroke checks, and stripes.
Embracing sustainable practices, such as digital printing and eco-friendly inks, is essential to minimise waste and environmental impact.
The collection showcases a diverse range of feel-good prints, from ombrés to technical dye patterns, catering to various consumer preferences.
By incorporating these trends, designers can create visually striking, eco-conscious collections that resonate with a wide audience.
Digital Fabric Solutions has a variety of fabric bases for digital fabric printing for these fun trending themes.
We can courier fabric samples to you to choose the perfect fabric base for your 2023 spring-summer collection.
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