The trend for Summer 2023 emphasises smartened-up, put-together looks. Designers have leaned away from the stay-home style in favour of catering for outdoor socialising and celebrations.
Designers have made “joy” an active ingredient in their products to bring positivity into the everyday.
This goes hand in hand with the way in which happiness will be viewed more widely as an important factor in the health, prosperity and resilience of people, businesses and, ultimately, the planet.
Below we list some key trends for Summer 2023 that designers can use as inspiration.
As leading digital fabric print specialists, Digital Fabric Solutions can provide the perfect solution for designers. Our intrinsic brand pillar is engineering the best print vibrancy.
Psychedelic Boho
Festivals are the ultimate celebration of people, music and fun. The psychedelic boho trend forecast for 2023 represents this via bold colours and patterns.
After the prolonged period of stay-home style and everyday loungewear, tapping into the using psychedelic boho trend can feed into consumers’ renewed urge for hedonism and escapism – all seen through a nostalgic 1970s lens.
For the youth market, focus on comfy matching sets and interchangeable jersey and denim pieces. Items should be less directional for the contemporary market, but colour and pattern should still be explored to drive excitement. Balance colourful statements with hardworking foundation items.
At Digital Fabric Solutions we have three amazing fashion fabrics to set off the psychedelic trend:
- Satin 110 gsm with a flowy luxurious look
- Rayon Viscose 110 gsm is suitable for shirts and dresses and comfy everyday dresses
- Poplin 50’s is a firm favourite for ladies’ dresses, blouses and men’s shirts
Garden Party
With nature and outdoorsy looks continuing to take centre stage for summer design inspiration, use Garden Party’s fresh floral reiterations and vivid colour bursts to create a new spin on the “Horti-cool” and cottage core look.
Wearable eclecticism is at the heart of this trend. So, it’s important to design interchangeable, smart casual items that carry the consumer from picnic park dates to summer weddings.
For this trend, digital fabric printing can set off the tonal colours of the garden prints with our sublimation printed Polyester Armani satin and super soft fabric bases.
Our poplin 50’s and Bubble Georgette are also perfect solutions for this bold garment trend.
Refined Resort
This trend represents pre-Summer 2023’s emphasis on smart, put-together resort looks that emphasise outdoor socialising and celebrations.
The overtly rustic looks from previous seasons are absent. There is a move to Considered Craft details with a more refined approach. Prioritise decorative openwork and warm, classic palettes.
While there is a subtle nod to rustic and boho-esque trends, timelessness and quality are firmly in focus.
Tap into a buy-less-buy-better mindset by creating classic holiday keepsakes that will span longer than one season. They will also be suitable for various occasions, from weekend staycations to summer events.
Tap into travel-ready selling points such as crease resistance and breathable fabrications.
Beach-to-Bar Dress
Prioritise dresses that transition seamlessly from park picnics to beach breaks. The day-to-evening appeal is key.
As consumers get excited about a pandemic-free summer in some areas, cash in on the buzz around flexible, vacation-ready dresses that work across lounge, beach and occasion wear categories.
Relaxed silhouettes with easy openings designed to be thrown over swimwear should be a focus. A-line and so wrap shapes remain important.
Sports Smart
Comfort and activewear will continue to play an important role in fashion. The sports smarts trend blends classic, sartorial style with sporty, functional elements that tap into “Considered Commute” and “All Day Active”.
Think performance-inspired brights, accessories designed for on-the-go lifestyles and versatile silhouettes with a minimalist feel.
The watchwords are invigorating and energising brights. Design garments with a problem-solving mindset. Think reversibility, moisture-wicking, ultra-lightweight silhouettes and performance details.
We supply a 110 gsm mesh for sportswear and street fashion and an 80 gsm mesh for a sporty and smart casual look.
Kaleidoscope Geos
Kaleidoscopic shapes pave the way for geometrics. This mixed-media approach refreshes abstract prints and bold blooms that take on an otherworldly feel for partywear.
Geometrics are having a moment. According to retail data, geometrics have doubled year on year in the UK between January-February 2021 and January-February 2022 on the Autumn/Winter 22/23 catwalks.
This confirms their importance for seasons to come. Radial designs are a great way to use the kaleidoscopic feel. However, choose tonal colours for ease of wear.
Conclusion
The key trends for Summer 2023 are all about outdoor socialising and celebrations. Doing our best to say farewell to the pandemic that was characterised by the stay-home style.
Keeping to a contemporary market, pieces that work into layering looks feed into a minimalist mindset, with sheer mesh, organza and cotton shirting.
This allows creativity to show through in styling by combining colour and texture. And also extending the number of outfits available.
Explore the quick response model of digital fabric printing to get your positive joy-infused summer prints in stores with perfection and purpose.
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