Get ready to explore the fashion landscape in a world facing resource scarcity. The “Future Terrains” forecast for women’s prints and graphics in Autumn/Winter 24/25 (A/W 24/25) dives deep into this concept, envisioning a future where nature and space collide.
It predicts a shift towards prints inspired by our planet and beyond, focusing on sustainability and self-care.
This forecast is based on WGSN’s STEPIC reports, which analyse macro themes across society, technology, environment, politics, industry and creativity. “Future Terrains” specifically explores the link between industry and the environment.
The Narrative
The approaching end of readily available resources forces industries to seek alternatives. We’ll see a rise in regenerative crops and space-mined materials. This focus on sustainability is reflected in designs that evoke earthly and cosmic aesthetics.
Expect prints featuring unusual textures, references to volcanic materials, and garments built to endure harsh conditions.
Biophilic design takes centre stage, moving away from sterile aesthetics towards earthy tones, swampy textures, and psychedelic elements inspired by bioengineered innovations.
Sleep and wellness become key influences, along with a push for zero-waste practices and minimalist designs.
Overall, the forecast anticipates a move towards sustainable living, self-care, and appreciating the beauty around us.
Colour Palette
“Future Terrains” in A/W 24/25 features a rich colour palette. Deep, nature-inspired hues like Midnight Plum and Deep Emerald are balanced by grounding neutrals such as Chalk, Italian Clay, and Panna Cotta.
Greys play a significant role, appearing in metallic and soft sheen finishes for space-themed narratives.
Sustained Grey and Circular Grey offer a sense of reassurance in tailored and utility collections. Vibrant pops of Peony Pink and Flame add energy to the overall subdued palette.
Key Print Concepts for A/W 24/25
Stylised Nature
This concept features carefully chosen natural elements presented in a clean, artistic, and graphic way. Think collaborations with artisans crafting sustainable prints inspired by berries, leaves, and flowers.
Cosmic Matter
Inspired by the climate crisis and the search for new resources, this concept explores asteroid mining, plant-based manufacturing (phyto mining), and molecular recycling. Expect prints reminiscent of cosmic imagery, embracing an unrefined aesthetic with Mars-like textures.
Fractal Florals
The desire to blend science and nature leads to a resurgence of designs inspired by natural occurrences. Fractal forms and stress-relieving repetitive patterns are reimagined with a futuristic twist using AI generation. Think of intricate floral motifs and technical dye patterns.
Post-nature
AI-driven creativity blurs the lines between nature and science in this concept. Expect stylised camouflage prints and surreal insect or skin-like designs reflecting a speculative future.
Rootful
Inspired by aeroponic vertical farming technologies, this concept focuses on prints that seamlessly integrate with garments and biodegrade naturally. Think intricate root structures and delicate botanical illustrations.
Generative Minimalism
A response to overproduction, this concept features minimalist designs with a subtle sense of luxury and durability. Complex mathematical equations create seamless, generative art patterns.
Pastoral Grunge
Eco-conscious subcultures come to the forefront with a raw, pastoral aesthetic that emphasises harmony with nature. Expect grungy textures, faded prints, and vintage romance inspired by wabi-sabi.
Sustainable Printing Solutions
The A/W 24/25 trends align perfectly with eco-friendly printing solutions offered by Digital Fabric Solutions. Our digital printing process utilises environmentally friendly dyes and reduces water consumption compared to traditional techniques. We offer precise colour control, design complexity, and the flexibility of smaller print runs.
Digital Fabric Solutions: Your Sustainable Printing Partner
At Digital Fabric Solutions, we’re committed to sustainability. We use eco-friendly dyes and chemicals, treat effluent before discharge, and offer a fabric range that ties in with current trends. Our strength lies in vibrant colour reproduction on various cotton and polyester bases.
